This project focused on market research and user testing to develop a marketable product for a specific use case. The initial approach focused on capability, the goal was to include as many possible means of connection as possible. However, after numerous rounds of user testing with prototype models as well as feedback from market surveys, the more effective approach proved to be a focus on personalization or customization on the side of the user, as most people need several, but not all connections. This fully removed any redundancy.

In this, the entire system was built with modularity in mind. This allows for purchase and use of individual swappable modules in any chosen configuration. A large portion of development was exploring different configurations for these modules. This system can be configured as a USB hub, a portable charger, an adapter, or any in-between hybrid, tailored perfectly to the needs of each specific user supported by lithium batter and extending cable modules.  In addition to modularity, the form was guided ultimately by complete simplicity; inclusion only of necessary elements. In interaction, all information and assembly is either implicit in function or stated explicitly in the case of labels.

It is configurable through interchangeable sockets which receive the connection via magnets. The position of these magnets and the shape of the receptacle created a secure and reliable connection. This connection also features copper contacts through which data is transferred in place of any mess of cables. Packaging was also designed for this product and its unboxing is designed to mimic both the interaction and form of the system. This implicated its use and integration within the system and generated familiarity.